Best Practices for a Successful Donate-at-Checkout Campaign

Robert Soderstrom, CEO

We’ve found 5 key areas to increase customer engagement with donate-at-checkout offerings. The first is a clear call-to-action: customers want to know exactly what the proposal is and a box to be checked or unchecked. Second is logos, logos, logos, people love a visual representation of the charities you’ve chosen! Third, is inspiring copy that shares why you as a company chose this charity / charities and if you’re matching the donation. Fourth, make sure that all the monetary amounts line up in the same column for easy tabulation. And last, place your donate-at-checkout feature directly above the “Place Order” button because that is where the action is.  #ChangeUp #Donate #ChangeUpTheWorld

5 Best Practices for ChangeUp
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